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Young Consumers Driving Trends In Beauty And Personal Care Markets In Middle East And Turkey, Analysts Say

April 29, 2015: 12:00 AM EST
Trends in the beauty and personal care markets in Turkey and the Middle East are driven by the region's “young, dynamic population,” according to Euromonitor. Data from the market research firm revealed the Internet and social media are important tools for consumers seeking information about and purchasing beauty and personal care products. Online retailing is expected to expand at a 27 percent CAGR in 2014‒2019 in the Middle East and Africa region and 32 percent in Turkey. Consumers are expected to become more comfortable with purchasing products online.
Ildiko Szalai, "Market Focus: Beauty Growth Dynamics in the Middle East and Turkey", Euromonitor International, April 29, 2015, © Euromonitor International
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