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Weaker Demand For Celebrity Fragrances Hurts Brands' Bottom Line

May 7, 2015: 12:00 AM EST
Declining consumer desire for celebrity-branded fragrances is hurting the revenue performance of beauty brands in the United States. Arden said falling sales in celebrity fragrances were to blame for the 18 percent decline in sales of non-Arden branded products. Coty said comparable sales were flat in the first quarter of 2015. Celebrity fragrances are typically considered low-end, compared with designer fragrances, and are generally marketed toward younger consumers.
Phil Wahba, "Celebrity fragrances are stinking up the earnings of big perfume makers", Fortune, May 07, 2015, © Time Inc.
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