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Virtual Beauty Try-Ons Could Be Available In-Flight

August 14, 2018: 12:00 AM EST
Augmented reality tools are becoming mainstream in travel retail stores in airports around the world. Sunglass Hut had a “magic mirror” in its store in Queen’s Terminal, London Heathrow, some four years ago. The trend is being extended to the airports’ beauty stores. Last year, the Lancôme holiday pop-up In Singapore Changi’s Terminal 3 allowed users access to the AR makeover app, Virtual Mirror, and in the new Terminal 2 building at Incheon International Airport in South Korea, Lancôme and Chanel stores are using interactive and virtual tools. AR technology in the duty-free shops is getting more sophisticated, and it could be extended to the air too, with travelers “trying on” and buying products in-flight. Qantas and Air France are among airlines testing AR entertainment systems. [Image Credit: © maicou3834 from Pixabay.com]
Harriet Baskas , "Beauty Boost: Duty-Free Shopping Now Includes Virtual Makeovers", Apex.aero, August 14, 2018, © Airline Passenger Experience Association (APEX)
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