Vietnam's Cosmetics Market One Of World's Fastest Growing

Vietnam's cosmetics market is growing 30 percent per year for the past few years, according to ASEAN Cosmetic Association special adviser and Johnson & Johnson Consumer Asia Pacific senior director Le Chau Giang. She described the country as a fragmented market, due to differences in income and cultural heritage among the Vietnamese people. While leading international brands can provide products covering a wide range of prices, local brands can focus on addressing specific needs of the market, she added. Climate also plays a part in the cosmetics market, with consumers in the colder North buying more hydrating moisturizers, while southern consumers prefer matte products.