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Vietnam's Cosmetics Market One Of World's Fastest Growing

October 13, 2014: 12:00 AM EST
Vietnam's cosmetics market is growing 30 percent per year for the past few years, according to ASEAN Cosmetic Association special adviser and Johnson & Johnson Consumer Asia Pacific senior director Le Chau Giang. She described the country as a fragmented market, due to differences in income and cultural heritage among the Vietnamese people. While leading international brands can provide products covering a wide range of prices, local brands can focus on addressing specific needs of the market, she added. Climate also plays a part in the cosmetics market, with consumers in the colder North buying more hydrating moisturizers, while southern consumers prefer matte products.
Katie Anderson , "Opportunities in the Vietnamese Cosmetics Market: Q&A with Le Chau Giang", Cosmetics & Toiletries, October 13, 2014, © Allured Business Media
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