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U.S. Personal Care Market Grows Despite Hard Economic Conditions

March 19, 2014: 12:00 AM EST
Sales of cosmetics and toiletries in the U.S. rose 2.4 percent to over $41 billion at the manufacturers’ level, compared with 2012. Strong sales in the makeup and skin care categories helped push the market to its fourth consecutive year of revenue growth. Facial cosmetics and lipstick and lip glosses were the main sales drivers for the cosmetics segment; however, the lack of innovations has adversely affected growth. Also, private label products had a negative impact on sales of their branded counterparts, offering consumers less expensive but high-quality options. Sales of skin care products, however, slowed down during the year. Hand and body lotions and skin care products for men helped prevent sales from falling more drastically.
"Rough Road Ahead, but U.S. Personal Care Sales March Onwards", Kline Blogs, March 19, 2014, © Kline
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