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U.S. Men Not Likely To Start Using Cosmetics Any Time Soon, Euromonitor Says

September 23, 2013: 12:00 AM EST
Men’s cosmetics products, such as BB and CC creams, which are popular in South Korea, are not likely to find a similarly welcoming reception among American men, according to market research firm Euromonitor. With cosmetics use something that is deeply rooted in culture, Euromonitor analyst Oru Mohiuddin does not expect American men to “adopt color cosmetics any time soon” although men’s cosmetics account for 47 percent of beauty products sold worldwide, according to Canadean. Mohiuddin instead advises cosmetics companies to focus their marketing efforts on younger generations of male consumers in the country to improve their chances of developing a stronger market for their products.
Chris Barker, "Euromonitor: American men “not ready” for color cosmetics", Cosmetics Design, September 23, 2013, © William Reed Business Media SAS
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