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Unilever Spends 24 Percent Of Ad Budget On Digital Media

April 20, 2016: 12:00 AM EST
Unilever spent 24 percent of its total advertising budget on digital media in the first quarter of 2016, compared with 20 percent in the same quarter in 2015. In digitally advanced markets, such as the United States and China, that number goes up to almost 50 percent. Unilever, the second-biggest spender on advertising in the world, after rival Procter & Gamble, spent $8.3 billion on advertising in 2014, according to AdAge.
"Unilever now spends quarter of ad budget on digital", Net Imperative, April 20, 2016, © Digital Strategy Consulting Ltd.
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