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Unilever Relaunches Dove Brand Of Haircare Products In Japan With Packaging Design By JDO

June 10, 2015: 12:00 AM EST
Unilever partnered with JDO Brand Design & Innovation to relaunch the Dove haircare brand with new packaging in Japan. Dove was first launched in Japan in 2011, and after a few years needed a rebranding to reconnect with consumers. JDO was told to design new packaging for the brand that would communicate a step change for Dove. To comply with the brand's requirements, JDO created a design that highlighted Dove as an “expert in superior moisture solutions.”
Derrick Lin , "Dove Japan", Packaging of the World, June 10, 2015, © Packaging of the World
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