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Unilever Plans To Spend More On Digital Advertising In UK

March 29, 2017: 12:00 AM EST
Unilever UK is reportedly planning to increase its spending on digital advertising, after results of a study revealed the effectiveness of the marketing platform. Data from retailer Sainsbury's Nectar customer loyalty program revealed the platform returned £1.47, or $1.82, for every £1 spent. Also, offline and online sales increased during the six-week campaign.
Helen Leggatt, "Unilever to up digital spend following display ad trial", BizReport, March 29, 2017, © BizReport
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