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Unilever Names TransgressiveX As Global Brand Marketing Agency

December 8, 2015: 12:00 AM EST
Unilever appointed TransgressiveX as a global brand marketing agency. Announced after two and a half years of search and 26 pilots, the appointment means the marketing agency will help Unilever manage its brand marketing strategies worldwide. Included in TransgressiveX’s duties are creating more appropriate measures, better data capture, and sharper analysis for brand management.
Seb Joseph, "Unilever appoints global agency to help it move from the ‘conversion funnel’ measurement staple", The Drum, December 08, 2015, © Carnyx Group Ltd
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