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Unilever Grabs YouTube Haircare Limelight With How-To Channel

October 15, 2015: 12:00 AM EST
Unilever created a huge presence on YouTube’s haircare universe by launching its All Things Hair channel in 2013. By gathering haircare how-to videos on the online video-sharing site, the company has transformed itself into a trendsetter in the site’s haircare segment, in the process, generating more than 50 million views. Collaborating with Razorfish, Unilever partnered with video bloggers to create the channel, which in six weeks, became the number 1 haircare channel on YouTube.
Jack Neff, "How Unilever Tapped 'I Want That Hair' Moments By Aggregating Blogger Videos", Advertising Age, October 15, 2015, © Crain Communications
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