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Unilever Claims Sustainable Brands Driving Its Business Growth

May 4, 2015: 12:00 AM EST
Unilever said its most sustainable brands, such as Dove, Lifebuoy, Ben & Jerry's, and Comfort, outperform the other brands in the company's portfolio. According to Unilever CEO Paul Polman, these brands accounted for half the company's growth and expanded at double the rate of the other brands in 2014. Claiming the results has proven the business sense for adopting sustainability, Unilever reported “underlying sales” rose 6.9 percent in 2012, 4.3 percent in 2013, and 2.9 percent in 2014. Also, the company claimed it has saved more than €400 millions through environment-friendly measures implemented at its factories starting in 2008.
Martinne Geller, "Unilever says its socially responsible brands outperform rest", Reuters, May 04, 2015, © Thomson Reuters
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