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UK's Market For Alphabet Creams Grows 3.5 Times In 2013

April 3, 2014: 12:00 AM EST
In the UK, the market for alphabet creams for skincare grew 350 percent to reach £10.6 million in 2013 from £3 million in 2012, according to market research firm NPD. Growing beyond a niche status and taking sales away from other categories, such as tinted creams, alphabet creams first gained fans as BB creams designed to cover up simple skin blemishes. Some of the famous alphabet cream brands in 2013 include Clinque’s Moisture Surge CC cream and Skin Perfection BB cream from Clarins.
Simon Pitman, "Brits are all over alphabet creams… and EE cream is on the way!", Cosmetics Design, April 03, 2014, © William Reed Business Media SAS
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