We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

UK Watchdog Bans P&G's Clairol Nice 'N Easy TV Ad For Misleading Claims

October 6, 2015: 12:00 AM EST
Procter & Gamble’s TV advertisement for haircare brand Clairol Nice ‘n Easy featuring the actress Christina Hendricks was banned by the UK Advertising Standards Authority for exaggerating the product’s capability. Two viewers complained to the ASA, claiming the hair color change depicted in the ad could not have been achieved using the product alone. ASA said it has reached its decision following the brand’s failure to substantiate its advertising claim.
Natalie Mortimer, "P&G ad starring Christina Hendricks banned for misleading consumers", The Drum, October 06, 2015, © Carnyx Group Ltd
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Regulation
Hair
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.