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UK Consumers Are Dumping Branded Beauty Products For Supermarket-Owned Brands, Aldi's Survey Says

November 25, 2013: 12:00 AM EST
In the UK, consumers are abandoning brand-name products, with 60 percent of respondents now choosing supermarket brands of health and beauty products over their luxury counterparts, according to a survey by retailer Aldi. Data also revealed UK customers saved an average of £120 each in 2012 by buying supermarket branded goods. Dubbed by Aldi as the “savvy beauty shoppers,” these consumers never compromise on quality while saving on beauty expenses, with 66 percent spending less than they did the previous year on products including hair-care, skincare, make-up, and toiletries. Almost half of respondents said they have stopped buying products they were tempted to buy but cannot afford.
"‘Savvy’ beauty shoppers ditch big name products", Information Daily , November 25, 2013, © The Information Daily
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