Three Myths Pervading Fast-Growing Global CPG Market, Analysts Say

In 2025, the world's consumer-packaged-goods market is forecast to double in size to $14 trillion from $8 trillion in 2014. However, the market is being affected by three significant myths, including the perception that the United States is not a growth market for CPG companies. Another myth some CPG companies mistake for truth is that it is too late to enter the China or India market, believing that it is too late to consider the countries as expansion opportunities. Also, some global CPG companies mistakenly believe that consumers in emerging markets do not buy premium products.