We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Three Myths Pervading Fast-Growing Global CPG Market, Analysts Say

June 11, 2015: 12:00 AM EST
In 2025, the world's consumer-packaged-goods market is forecast to double in size to $14 trillion from $8 trillion in 2014. However, the market is being affected by three significant myths, including the perception that the United States is not a growth market for CPG companies. Another myth some CPG companies mistake for truth is that it is too late to enter the China or India market, believing that it is too late to consider the countries as expansion opportunities. Also, some global CPG companies mistakenly believe that consumers in emerging markets do not buy premium products.
Rogerio Hirose, Renata Maia, Anne Martinez, and Alexander Thiel, "Three myths about growth in consumer packaged goods", McKinsey & Company, June 11, 2015, © McKinsey & Company
Market News
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.