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The Body Shop Launches Own BB Cushion Foundation

September 24, 2015: 12:00 AM EST
Beauty retailer The Body Shop plans to launch its own version of the BB Cushion, a skin foundation product developed by South Korean cosmetics firm AmorePacific. Part of French cosmetics giant, L’Oreal Group, The Body Shop is not the only large cosmetics company looking at South Korean beauty brands for inspiration. In 2014, Lancome launched its own Miracle Cushion compact foundation, while Parfums Christian Dior partnered with AmorePacific in June 2015 to launch its own cushion technology. South Korea’s cosmetics market is estimated to be worth 11.8 trillion won, or $9.91 billion in current foreign exchange rates. It is forecast to expand more than 7 percent to 12.6 trillion won in 2015, according to Shinhan Investment Corp.’s 2015 report.
Sohn Ji-young, "[Herald Interview] The Body Shop inspired by Korea’s cosmetics innovation", Korea Herald, September 24, 2015, © Herald Corporation
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