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Thai Company Withdraws Video Ad Promoting Skin-Whitening Pill In Thailand

January 8, 2016: 12:00 AM EST
Seoul Secret withdrew its video advertisement for the Snowz brand of skin-whitening pill in Thailand following a public outcry. Thai viewers were offended by the ad showing a local actress in blackface, with the ad claiming that “You just need to be white to win.” Seoul Secret also published an apology on its Facebook page. Data from the Global Industry Analysts, Inc. revealed the Asia-Pacific region ranked is the largest market in the world for skin-whitening products, with worldwide market for such products forecast to grow to $23 billion by 2020.
Katie Rogers, "‘Skin Whitener’ Ad Sparks Criticism in Thailand", The New York Times , January 08, 2016, © The New York Times Company
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