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Swedish Market Court Finds L'Oréal Guilty Of False Advertising

March 15, 2013: 12:00 AM EST
Sweden's Market Court imposed a $155,040 fine on cosmetics and skincare company L'Oréal for misleading advertising for its anti-wrinkle products. Filed by the Swedish Consumer Agency, the false advertising complaint has alleged that the company had deceived consumers with its marketing claims that its face creams can remove signs of aging, including wrinkles. As part of the verdict, the company is no longer allowed to advertise products as capable of reducing wrinkles or having anti-aging effects. L'Oréal claims it was not guilty of misleading advertising claims nor has it violated the country's advertising rules.
Vanilla Sharma, "L’Oreal Slapped with a Fine of $155,000 in Sweden for Misleading Ads", Beauty World News, March 15, 2013, © Beauty World News
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