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Supermarkets Becoming More Popular For Women Buying Cosmetics In Australia, Study Shows

November 26, 2014: 12:00 AM EST
In Australia, 25.6 percent of the country's 4,791,000 women older than 14 years, who bought cosmetics in any given six-month period in the year ending June 2014, purchased their make-up from a supermarket, according to Roy Morgan Research. Data from the market research firm revealed 20 percent bought theirs from a chemist. Make-up shopping at discount retailers, such as Target, Big W, and Kmart, has declined from 14.1 percent to 12 percent, compared with the 2010 study.
"Buying cosmetics at the supermarket more popular than ever", Roy Morgan , November 26, 2014, © Roy Morgan Research
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