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Study Underlines Growing Importance Of Health In Beauty

October 30, 2017: 12:00 AM EST
A L’Oréal Active Cosmetics study, ‘Health Is The Future Of Beauty,’ explores links between health and beauty and finds that 93% of survey respondents say taking care of health allows you to remain beautiful and fit for longer. L’Oréal Active Cosmetics sees this as a “radical shift in consumer expectations.” The study also found that more than 75% of respondents believe beauty can boost self-confidence and 64% claim that being in good health is their top priority in life. Skin protection is the main skincare goal, cited by 94% of French women and ranked before preservation (90%), treatment (57%), and transformation (19%). Last, an average of 21% of women think it’s important for manufacturers to collaborate with health professionals in developing products such as skincare. The study was based on online interviews with 5,000 women in USA, Germany, France, Brazil, and China.  
"Beauty Increasingly Linked to Health", Cosmetic OBS, October 30, 2017, © L’Observatoire des Cosmétiques
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