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South Korea's Skincare Market Points Way For Other Markets

October 1, 2015: 12:00 AM EST
South Korea’s beauty market is valued at about $10 billion, with men accounting for 10 percent of total sales, according to a May 2015 story published in The Washington Post. Data also revealed the country’s skincare market is worth $4.4 billion, although South Korea has a population of only 50 million. Many factors influence the country’s skincare market, including consumers who are eager to try new products; readiness to adopt innovation; and consumers’ lack of brand loyalty.
Curt Altmann, Yonwoo/PKG, "Lessons from the Korean Skin Care Market", GCI Magazine, October 01, 2015, © Allured Business Media
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