South Korean Men Outspend Other Men On Cosmetics

South Korean men are the top per-capita consumers of skincare products in the world, according to Euromonitor. Spending four times the second runner-up men from Denmark, Korean men are spending a lot on cosmetics products to improve their skin and physical appearance, driving demand for anti-aging products, masks, and mists. According to analysts, the country’s social bias for good looks, combined with intense levels of competition in the job market, is driving Korean men to buy cosmetics designed to enhance their appearance.