South Korean Cosmetics Shine In China, Post Strong Sales

South Korean cosmetics companies, including Amorepacific Corp., LG Household & Healthcare, and Able C&C, are seeing strong sales of their products in China’s beauty and personal care market, which is valued at $34 billion in 2013. Cosmetics brands owned by multinational companies, including L’Oréal and Procter & Gamble, are seeing strong competition from the Korean brands, which are seen by Chinese consumers as more suitable for Asians. Their affordable prices are also helping Korean cosmetics brands compete with their more famous international competitors.