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Smashbox Launches YouTube-focused Digital Marketing Campaign

July 8, 2015: 12:00 AM EST
Beauty brand Smashbox partnered with YouTube vloggers to launch Made at Smashbox, a digital marketing campaign. As part of the launch highlights, YouTube “influencers” were given opportunities to mix and create their own lip gloss, with the brand pledging to produce 100 samples of each color the vloggers could hand out to their friends and fans. Made in partnership with The Collective Digital Studio, the campaign highlights Smashbox's marketing strategy that relies mainly on digital and social media platforms.
Nicole Laporte, "Cosmetic Changes: How Smashbox Rewrote The Makeup Marketing Playbook", Fast Company, July 08, 2015, © Mansueto Ventures, LLC
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