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Skin Care Start-up Opu Labs To Use its Own Cryptocurrency To Pay For Images Of Consumers’ Faces

September 19, 2018: 12:00 AM EST
Opu Labs has created its own cryptocurrency, Opucoin, that it will use it to reward users who upload images of their face. The company will use AI to analyze the images for skin conditions and to be able to recommend appropriate treatments and to link consumers with dermatologists and personal beauty brands. This is part of an effort to build a database of facial images and personal data that the company can use to hone its AI and as a base to sell products and services. Founder Mark Bookman claims consumers are losing faith in advertisements for beauty products and would value an objective assessment to guide their choice. However, a reviewer of the AI-driven analysis found it to be inaccurate and the company acknowledges it remains a work in progress.[Image Credit: © Opu Labs, Inc]
Leah Prinzivalli, "Cryptocurrency Is Coming For The Beauty Industry", Fashionista, September 19, 2018, © Breaking Media, Inc.
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