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SK-II Opens Smart Tokyo Store With Emerging Technology

July 2, 2018: 12:00 AM EST
Japanese beauty brand SK-II has opened a retail store that features smart technology in Tokyo. According to the company, the store is designed to disrupt the beauty industry by using emerging technology. Featuring “The Art of You” digital wall, the store lets customers take part in the experience created with a two-level mixed reality learning laboratory. It also highlights the SK-II facial scan which scans customer skin without physical contact and analyses the skin using virtual technology. [Image Credit: © Procter & Gamble]
Shawn Lim, "How SK-II disrupted the beauty industry in Japan with emerging technology", The Drum , July 02, 2018, © Carnyx Group Ltd.
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