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Shiseido Wants To Be A Top 5 Perfume Company In 5 Years

October 7, 2016: 12:00 AM EST
Shiseido wants to become one of the world's top 5 perfume companies in five years. By securing a licensing deal for Procter & Gamble's Dolce & Gabbana perfume, Shiseido has compensated for its loss earlier of the Jean-Paul Gaultier perfume license. According to Shiseido, the Dolce & Gabbana has helped it to double its market share from 2.2 percent to 5.8 percent. Shiseido said it aims to grow its market share to 9 percent in five years.
Astrid Wendlandt , "Japan's Shiseido aims to become a top five perfume maker", Reuters, October 07, 2016, © Reuters
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