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Shiseido Unveils Ibuki Line Of Skin-Care Products For Younger Women

June 10, 2013: 12:00 AM EST
Shiseido announced the Ibuki line of skin-care products, which the company plans to introduce worldwide in September 2013. Ibuki, which means "new breath" in Japanese, is aimed at women who are 25 to 35 years old. Ibuki products the company claims will work to restore skin damaged by modern urban lifestyle that can cause stress, disturb the skin's balance, and increase sensitivity and fragility. Shiseido says women between the ages 25 and 40 years are more prone to suffer from these ill effects.
Rebecca Mann, "Shiseido set to breathe new life into skin care portfolio with Ibuki", The Moodie Report, June 10, 2013, © The Moodie Report
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