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Shiseido Unit Partners With French Couture Master To Launch Perfume Brand

January 23, 2013: 12:00 AM EST
Shiseido Co., Ltd., announced that Shiseido Group subsidiary Beauté Prestige International signed an exclusive licensing deal with Azzedine Alaïa Couture for the manufacture and worldwide distribution of perfumes and cosmetics under the Azzedine Alaïa brand. The deal marks BPI's expansion of its portfolio of designer fragrances by producing the first perfume under the French couture master's brand name.
"Shiseido Group Announces Beauté Prestige International Signs Licensing Agreement with Azzedine Alaïa", Shiseido, January 23, 2013, © Shiseido Co.,Ltd.
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