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Shiseido Signs MOU To Buy Serge Lutens Brand

March 13, 2015: 12:00 AM EST
Shiseido agreed to acquire the Serge Lutens brand of luxury fragrances and cosmetics. Terms of the memorandum of understanding signed by the company include the appointment of brand owner Serge Lutens as creative director. Shiseido said it plans to promote the brand with various strategies, including opening of free-standing brand boutiques in leading cities worldwide. Lutens will support the development of the next steps for the brand.
"Shiseido signed Memorandum of Understanding (“MOU”) for acquiring Serge Lutens trademark", Shiseido , March 13, 2015, © Shiseido
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