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Shiseido Seeks To Redefine Brand; Launches Global Marketing Campaign

October 5, 2015: 12:00 AM EST
Japan-based cosmetics company Shiseido plans to launch a marketing campaign aimed at redefining the company’s brand worldwide. Part of the company’s Vision 2020 mid-to-long-term plan, the campaign will highlight elements of contemporary Japan that are considered fundamental to Shiseido’s business image, as seen from a global perspective. In this connection, Shiseido appointed Ruba Abu-Nimah as the company’s creative director. To help consumers understand the respective roles of the company’s products, Shiseido introduced its Defend, Regenerate, Reveal, and Express concepts for protecting and enhancing beauty.
"Shiseido Executes Renovation of the SHISEIDO Brand Based on Empathy to Establish Itself as a Global Marketing Company from Japan", Shiseido, October 05, 2015, © Shiseido Co.,Ltd.
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