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Shiseido Pushes Global Expansion Plans

October 1, 2013: 12:00 AM EST
Japan-based cosmetics company Shiseido reported sales grew 1.7 percent for its latest fiscal year and net income increased 13.5 percent. Today, it is hard to imagine that the $8.6 billion company used to be a pharmacy, established by its founder Arinobu Fukuhara as Japan’s first Western-style pharmacy. In April 2011, the company launched its Three-Year Plan with the aim of becoming a global company representing Asia with its origins in Japan. Its global expansion strategy includes expanding its presence in the European cosmetics market and increase support for its brands in the United States. Shiseido also counts many successes with its research and development efforts, with 20 new products currently displayed on its website. Other research efforts include a partnership with Canada-based bio-venture firm RepliCel Life Sciences Inc. to study hair regenerative medicines.
James Zilenziger, "East Meets West", Happi.com, October 01, 2013, © Rodman Media
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