Shiseido Launches Three-Year Plan For Fiscal Years 2015‒2017

Japanese cosmetics brand Shiseido announced its New Three-Year Plan covering its fiscal years 2015‒2017. Aimed at helping the company achieve its long-term strategy VISION 2020 created in 2014, the three-year plan will be a time for restructuring of its business foundation, which it hopes will resolve organizational concerns in both domestic and international operations. Its main focus will be on building the foundation to gain market leadership in Japan, speeding up the company's growth in international markets, and rethinking of its China business. To achieve these goals, the company said it will focus on strengthening its brands, invest in growth segments, and establish direct links between the company's headquarters and its front-line operations.