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Shiseido Launches Joint Venture In Dubai To Cover Several Middle East Markets

October 23, 2013: 12:00 AM EST
Shiseido Co. said it will establish a joint venture with Creation Alexandre Miya Paris Ltd. to launch Shiseido Middle East FZCO, which will import and market Shiseido cosmetics in seven Middle East countries. As part of the joint venture deal, Shiseido’s subsidiary Shiseido International Europe SA will own 51 percent of the venture, with partner Creation Alexandre Miya Paris owning the remaining 49 percent. Marking Shiseido’s first direct investment in the region, Shiseido Middle East will operate in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and the United Arab Emirates.
"Shiseido Establishes Joint Venture in Dubai, UAE, Commencing Direct Investment", Shiseido, October 23, 2013, © Shiseido Co.,Ltd.
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