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Shiseido Launches Facebook Campaign Promoting Japanese Culture

November 25, 2013: 12:00 AM EST
Japan’s cosmetics and skincare company Shiseido launched a Facebook campaign that includes a digital version of the centuries-old Japanese tradition of wishing wall prayers. Part of the company’s marketing efforts aimed at introducing Japanese culture to the rest of the world, Shiseido’s campaign includes an app that presents a modern imagining of Japan’s ancient tradition of donating horses to temples in exchange for wishes. Fans joining the Facebook campaign can choose their favorite among the eight “emas” representing virtues, including compassion, kindness, and strength, and share them on a friend’s Facebook wall.
Sheila Shayon , "Shiseido Brings Japanese Culture to Global Consumers", brandchannel, November 25, 2013, © brandchannel
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