Shiseido Launches Ever Bloom Brand Of Women's Fragrance

Shiseido Group launched its Ever Bloom brand of feminine fragrance in Paris. Starting in September 2015, the company will launch the brand worldwide, focusing initially on European markets. Highlighting the company's aim to become a “three-axis brand,” the new fragrance brand will be one of Shiseido's important product ranges. New president Masahiko Uotani's Vision 2020 plan includes expanding the company's fragrance business in Europe to 10 percent of its total, compared with the current 4 percent.