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Shiseido Launches Consolidated Duty Free And Travel Retail Business In Singapore

April 20, 2016: 12:00 AM EST
Japanese beauty brand Shiseido plans to launch its Shiseido Travel Retail duty-free and travel-retail business in Singapore by May 1, 2016. Expected to generate ¥18.5 billion, or $169.6 million, in revenue in fiscal year 2016, the business combines skincare, make-up, and fragrances operations and will have 210 employees worldwide. It will also have a network of almost 1,000 beauty consultants. In 2015, STR reported sales of ¥17.2 billion, an increase of 7.6 percent from the previous year.
Kevin Rozario , "New Shiseido TR unit targets $170m in 2016", TRBUSINESS , April 20, 2016, © TRBUSINESS.COM
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