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Shiseido Lands At Number 7 Spot On Beauty Packaging's Top 20 Companies List

November 2, 2015: 12:00 AM EST
Shiseido was ranked number 7 on Beauty Packaging magazine’s 2015 Top 20 Companies list. Reporting sales of $6.5 billion in its fiscal 2015, Shiseido saw its domestic sales dropping 3 percent to $2.8 billion from the previous year, and global sales expanding 6.4 percent to $3.6 billion. Sales of mid-priced and high-priced products in Japan were helped by revitalization of existing brands and introduction of new brands. Shiseido credited its ICHIGAN Project, which saw all employees participating to deliver brand value to customers, for the increase in number of beauty products.
Jamie Matusow, "Shiseido Co. is Number 7 at Beauty Packaging Magazine’s Top 20 Companies List", Beauty Packaging, November 02, 2015, © Rodman Media
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