Shiseido Expands Multi-Brand Business In Travel Retail Segment

Japanese cosmetics company Shiseido is expanding its multi-brand business operations in the travel retail industry. As part of its multi-brand strategy, the company will increase the presence of brands, including  Clé de Peau Beauté, Nars, and bareMinerals in 2015 and beyond. Although Shiseido will remain the company's most important brand, its market presence will be strengthened by premium skincare brand  Clé de Peau Beauté. NARS Cosmetics, for its part, keeps its gradual expansion in markets across Asia, Europe, and the Americas, the company said.