We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Shiseido Emphasizes Tech In Its Growth Strategy

August 19, 2018: 12:00 AM EST
Like some of its rivals, beauty brand Shiseido is looking for acquisitions to bolster its push into technology. It has acquired three US startups in the last 24 months. One is focused on artificial skin, one on personalized beauty; and the other on artificial intelligence. Shiseido has launched Optune, a device customers can lease monthly. It works via a smartphone app to scan and analyze skin condition and mood, taking weather conditions into account, to recommend a personalized combination of products. CEO Masahiko Uotani has pushed the company’s M&A strategy away from expanding scale to focusing instead on technology that can be used across its businesses. [Image Credit: © Shiseido]
Kana Inagaki in Tokyo, "Japan’s Shiseido touches up its M&A strategy", The Financial Times, August 19, 2018, © The Financial Times Limited
Domains
BEAUTY BUSINESS
Market News
Operations
Strategy
Geographies
Worldwide
Asia-Pacific
Japan
Categories
Companies
Deals, M&A, JVs, Licensing
Market News
Market News
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.