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Shiseido Completes Deal To Buy Serge Lutens Brand

January 5, 2016: 12:00 AM EST
Japan-based cosmetics company Shiseido said it has completed the acquisition of the Serge Lutens trademark. Part of the company’s efforts to expand its luxury fragrance and cosmetics business, Shiseido began negotiations for the deal in March 2015. According to the company, the deal will enable it to invest more in the brand.
Andrew McDougall, "Shiseido completes purchase of Serge Lutens trademark", Cosmetics Design , January 05, 2016, © William Reed Business Media SAS
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