We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Several Trends Driving Growth In MENA Region's Beauty And Personal Care Market, Study Reveals

April 20, 2016: 12:00 AM EST
In the Middle East and North Africa region, 46 percent of Arabs believe that chemicals in cosmetics are toxic, according to “The Future 100: MENA Trends and Change to Watch in 2016” report by Innovation MENA Group. This belief is driving the trend among consumers to adopt natural beauty products, including those sold by global brands Naturisimo and Lush. Data from the study, which also highlighted trends in other market segments, such as technology, travel and hospitality, and retail, also revealed a growing trend among beauty brands involving the use of superfood ingredients to create products and recipes. Another trend in the beauty and personal care segment identified by the study involves the expansion of standard beauty treatments to include the use of biological elements, biological body fluids, and biological waste.
Mennah Ibrahim , "Future 100: MENA Trends and Change to Watch in 2016", JWT The Innovation Group, April 20, 2016, © The J. Walter Thompson Group
Domains
BEAUTY BUSINESS
Consumers
Market News
Trends
Geographies
Worldwide
EMEA
Middle East- Africa
Categories
Consumers
Innovation & New Ideas
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.