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Sephora's Planned Sydney Store Will Hurt Local Retailer's Cosmetics Sales

October 17, 2014: 12:00 AM EST
Beauty retailer Sephora's plan to launch its operations in Australia will hurt the cosmetics sales of department stores Myer and David Jones, according  to market analysts. Other retailers, such as Priceline, Big W, Target, and supermarkets, will not be as affected because they do not sell luxury beauty brands. Owned by LVMH Moet Hennessy, Sephora owns some 1,900 stores in 29 countries. It plans to open in Sydney its first Australian store, an 800sq m location at the Pitt Street Mall.
Carolyn Cummins, "Cosmetic retailer Sephora set to shake up local stores", Sydney Morning Herald, October 17, 2014, © Fairfax Media
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