Sephora USA Promotes Ecommerce Executive Who Helped Grow Retailer's Online And Mobile Businesses

Cosmetics retailer Sephora USA Inc. appointed Julie Bornstein as chief marketing and digital officer, making her in charge of the company's brand and store marketing, as well as its online retail. Bornstein's appointment highlights the retailer's rise as an online retailer, with ecommerce sales growing 21.7 percent to $130.2 million in 2011 from $107 million in 2010. During her term as senior vice president of Sephora Digital, Bornstein also helped the company launch its mobile retail operations.