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Sephora Unveils A New And Interactive Concept Store in China

September 22, 2018: 12:00 AM EST
Sephora opened a new concept store in Shanghai on September 21, 2018 that encourages customers to explore its popular beauty products using interactive technologies like Discovery Tables and Magic Mirrors. SEPHORA Asia president Benjamin Vuchot states that the store offers an excellent customer service that combines the Sephora website with the in-store experience creating an unprecedented omni-channel experience. The store also uses the photo editing app, Meitu, alongside its interactive Ecommerce Walls and Virtual Artist technologies. Sephora is known for using disruptive ideas and technologies to promote creativity and diversity across its stores worldwide since its establishment in Paris in 1969.  [Image Credit: © Sephora, Inc.]
Li Xiaohua, "SEPHORA Asian new concept store opens in Shanghai", China.org.cn, September 22, 2018, © China.org.cn
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