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Sephora Spurns Australia's Leading Retailers; Will Open Stand-Alone Stores Instead

April 8, 2014: 12:00 AM EST
Cosmetics retailer Sephora plans to open its first stand-alone stores in Australia in 2015, according to industry sources. After talking with several retail chain operators, Sephora opted instead to go its own way. Sephora’s coming to Australia poses serious threat to retailers Myers’ and David Jones’ dominant positions in the country’s $1.8 billion high-end cosmetics and fragrance market. Together, the companies account for more than 60 percent of the market, serving as the main distribution channel for leading global brands, such as Estee Lauder and L’Oreal.
Sue Mitchell, "Sephora to open stores in Australia", Australia Financial Review, April 08, 2014, © Fairfax Media Publications Pty Ltd
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