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Sephora Partners With Marc Jacobs To Launch Private-Label Cosmetics Line

September 24, 2013: 12:00 AM EST
Cosmetics retailer Sephora partnered with its LVMH stablemate Marc Jacobs to launch the Marc Jacobs Beauty line of beauty products. The most important project of the Sephora Originals branding initiative, the Marc Jacobs collection is forecast to generate more than $20 million in sales in North America in 2014. It also marks the first Sephora has collaborated with another LVMH company to come up with a product range. Founded in 1969 and acquired by LVMH in 1997, Sephora holds a 12-percent share of the United States market, 15 percent in China, and 27 percent of its home market, France.
Lauren Sherman , "Inside Sephora’s Branded Beauty Strategy", The Business of Fashion, September 24, 2013, © The Business of Fashion Ltd
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