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Sephora Launches Email Campaign Designed To Gather Consumer Data And Offer Product Recommendations

February 2, 2017: 12:00 AM EST
Sephora launched an email marketing campaign that suggests skincare products based on the results of a designed-for-mobile quiz. Created to help the beauty retailer gather consumer data, the email campaign encourages consumers to answer questions about their skin. Using a mobile device or desktop computer, users who have received an email message from the company can access the quiz to look at products recommended by experts.
Brielle Jaekel, "Sephora Clears Up Skincare-Product Choices with New Method of Recommendations", Mobile Marketer, February 02, 2017, © Napean LLC
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