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Sephora Employs Five Digital Tools To Give Customers Personalized Omni-Channel Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora uses five ways to provide customers with personalized services and tools, according to chief engineering officer Raghu Sagi. With everything starting with what the customer wants, the company lets customers virtually try on products through its Virtual Artist virtual reality tool. Launched in 2017, the Beauty Insider Community provides a virtual social network for customers, allowing them to link up with each other, ask questions, and receive recommendations. Whenever a customer approaches a Sephora store, the company's mobile app becomes the Store Companion tool which offers customers tips and product recommendations. [Image Credit: © Sephora USA, Inc.]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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